People often don’t realize the difference between traditional marketing and social media marketing. Here, we are going to talk over the differences between both of these.
There are lots of differences between traditional and social media marketing. Follow the article.
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Convenience
Social Media Marketing is an inexpensive and rapid means to improve your service or brand as correlated to the more valuable and time-consuming procedure of traditional marketing. Social media expects you to set up accounts on numerous platforms like Instagram, Facebook, or LinkedIn, whereas traditional marketing would involve approaching a publishing house with your advertisement/marketing message. You can come online and sell your product at any time of the day. On the other hand, in traditional marketing, you have to visit the place and check whether customers are coming or not.
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Engagement
Traditional marketing basically is one-way i.e. brand to the consumer. In one word, we can say that it is not engaging. But social media marketing provides different varieties – brand name to the consumer, consumer to brand name, consumer to consumer. It is highly fascinating and promotes word of mouth. You get sudden acknowledgment on social media. Social media is the only marketing platform that enables you to confront and interact with your customers. This often occurs through comments, discussions on threads, shares, and publicity! You can build an influential community online, something that is not apparent in traditional marketing.
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Target
You can target some audiences. Moreover, there is no wastage of time and energy in the case of social media marketing. The customers will ask you to show your products. You will click the pictures and show them. In the case of traditional marketing, you have to entertain the customers by opening all the products. Some customers might tell you to show hundreds of products but they will purchase none. You have to keep those things in order again. So, it creates problems for the shopkeepers.
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Create group
In social media, you can create groups, and then you can showcase your products only to your preferable customers. For example, if you are selling girls’ clothes then create a female group and add female members. In this way, all the females will look into your products. They will get the entire idea and if they are interested then they will contact you. In traditional marketing, nothing much happens. Various types of customers will come to your shop. You cannot tell them to go away and have to show them what they are desiring even if you know that they will not purchase.
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Revision
There is a lot of chances for revision in social media marketing. For instance, you want to advertise your products. You can do hundreds of revisions to your advertisements. You can easily edit them. Is it possible in traditional marketing? No, never. You can’t edit your advertisement. I mean you can fit but for that, it will seem to be harassment and lots of wastage of money.
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Conclusion
We have discussed almost every detail of traditional marketing as well as social media marketing. Go through the article and choose which one seems to be better for you.
