When it comes to getting the desired traffic for your website, you have to use Search engine Optimization to manipulate the search engines like Google. There are hundreds of factors or ranking signals that influence the search results. Some of them are link structure, time taken to load the page, and keywords used.
If you create good quality content and remain honest, your hard work will always be rewarded. If you do not follow SEO rules, be prepared to face Google’s wrath. Yes, if your content is of poor quality, Google will punish you with disappointing search results. So, if you wish to take help of SEO techniques for expanding your business, make sure you follow the basic rules.
Basic SEO rules for new bloggers
If you are new to digital marketing and seek valuable SEO advice, this article is for you. We have listed down the most important rules that you need to follow to be on top of the search engine results. While some of the rules mentioned below might appear commonplace, remember that they are the ones most people tend to overlook. This can cause severe harm to your rankings in the search engines and thus, lack of traffic for your website.
- Don’t abuse keywords- It is with the help of keywords that you let the search engines know what your page is all about. Using the same keyword again and again will not help you in the long run. The reason is simple. Google always uses time spent on a site as an important ranking signal. If someone spends more time on your site, Google assumes it relevant. So, if a reader finds it difficult to read your post because it is over-crowded with keywords, he will leave the site. When Google observes people leaving your site quickly, it will arrive at the conclusion that the content is not good.
- Don’t go for crowded keywords- It is crucial to research well on keywords. In this respect, keep in mind that using the keyword which seems to be the most relevant might not always work in your favor. The best thing to do is go with similar (and unique) keywords that you find relevant for the same topic. Even if you use some crowded keywords, use them as keyword synonyms and not as main keywords.
- Work on your content- One of the best SEO strategies is always to create a content that is unique. If your content is not well-written and interesting, it will fail to generate traffic no matter how much you promote it. So, you need to write something new that will compel the readers to like, comment and share your posts.
- Update the site- Staying active and updating your site at regular intervals is again a must to increase visibility in the search results.
- Use links of high quality- External links are as important as internal links. Broken or bad links upset customers. So, always avoid low-quality links to get the desired Google rankings.
