So, what is the newest buzz in the social media town? Things keep changing faster here- like instagram stories; but it can be predicted that social commerce is going to stay on the top of that list for a while. This is quite popular now and going to create even a stronger impact in 2020.
In order to understand the reason for this growing popularity one must first know the basics.
- Social Commerce – Basics: Social commerce offers you a store within the social media applications you browse through every day. Obviously, it is not same as social media marketing because there one gets redirected from a social media site to sites of different companies. Here, one doesn’t need to leave their favorite social media site ever in order to buy something.
Day by day, with the growing addiction for social media, this medium of shopping seems most fitting in recent times.
- Advantages: The reason why social commerce is growing day by day is because of its user friendly nature. There are many aspects that work essentially in favor of a consumer’s online experience-
- Auto filling of payment and delivery info
- Consumption of fewer time than old, traditional e-commerce
- Chatbot checkout systems
- Good Business: It is better for business if we think from the perspective of the seller as well. Reasons are many fold-
- Better number of purchase-If we go by the numbers then the ratio of purchase and website visitors is better than traditional e-commerce system. Not all the visitors of the website buys anything at the end of the process. If there are 10000 viewers in a website only one in the end of the process makes a purchase. However the number in case of social commerce is many times better.
- Good place to sell low cost products- Since the buyers in the social media are always eager for something new, they are not bothered that much about the pros and cons of a specific product. That is why, social commerce can be the best place to sell the best yet low cost items.
- Get an influencer as a partner- This is the era of influencers on various social media platforms. People in general are obsessed with their feeds and that is why partnering with influencers can be really good for the business. Various features on platforms like Instagram and Pinterest allow these influencers to share these products and in this way one can easily reach a million numbers of buyers easily.
- Easily available tools for business- Messaging tools like Many Chat, Facebook Messenger are easy to use and easily accessible. These can be the ultimate places to collect leads. These can be very helpful to make a direct connection with the buyers as well.
So, Social commerce comes with a lot of advantages- both for the buyers and the sellers. The growing addiction of social media can turn out to be really profitable. That is why, this newest buzz of social commerce is going to stay for a while.
